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AIRBNB EXPERIENCES

Best practices for creating your listing

Every experience on Airbnb has its own listing page, where guests see what makes yours unique and decide whether to book.
Three mobile screens show an Airbnb experience listing page for “Make viral pastries with The French Bastards,” including details, reviews, and booking buttons.
As guests read your listing, our research shows they’re looking to answer 4 questions:
  1. Am I interested in the activity?
  2. Why choose this experience over others on Airbnb?
  3. What exactly will I be doing?
  4. Do the logistics and cost work for me?
The guide below shows how to write copy and choose photos that help guests answer these questions. Listings that follow these best practices tend to get more views, higher conversion, and more bookings.

Photos

Photos bring your experience to life and get guests excited to book. They set the mood and energy by showing guests what they’ll do, where they’ll go, and who they'll be with.
Experience listing on a mobile screen featuring guests gathered around a kitchen counter making pastries.

Three tips to make your photos stand out

  1. Prioritize the first photo: Choose the most compelling photo that shows what guests will do and what sets your experience apart.
  2. Introduce variety: Include a mix of photos that feature guests in action, the space you’ll be in, special details, and the host.
  3. Focus on quality: Guests prefer genuine, natural photos that are centered and in color. Avoid text overlays, staged shots, and selfies.
    More photo tips

    Title

    Your title is the hero of your listing. It’s what grabs guests’ attention as they browse. Our research shows the title acts as a first filter that can make or break interest.
    Example experience listing showing the title “Make viral pastries with The French Bastards” as the main focus on a phone screen.

    Three tips to make your title stand out

    1. Be clear: Instantly show what guests will do using simple, easy-to-understand language.
    2. Stand out: Combine the activity with what makes your experience special: your location, your expertise, or exclusive access.
    3. Keep it simple: Avoid acronyms, all-caps, emojis, or symbols.

    Subtitle

    The subtitle is just below the title and it shows what guests will do, what’s included, and what makes your experience special. It’s your quick elevator pitch to highlight important details and set clear expectations.
    Example Airbnb experience listing on mobile, featuring a pastry class where guests learn to make desserts together

    Three tips to make your subtitle stand out

    1. Lead with excitement: Feature what guests will see, do, try, or learn.
    2. Add detail: Build on the title without repeating the same words.
    3. Make it irresistible: Emphasize exclusive access, standout moments, your insider perspective, or things guests can’t get elsewhere.

      What you’ll do

      The itinerary shows guests what they’ll do, and it helps them decide if the experience is worth their time and money. Guests spend about 2 minutes reading this section to know what to expect.
      Close-up of a smartphone screen showing an Airbnb experience itinerary for a pastry-making class in Paris, featuring steps like mastering pâte à choux, adding praline finishing touches, and tasting the final pastry creation.

      Three tips to make your itinerary stand out

      1. Highlight key moments: Break down you experience into milestones, from welcome to goodbye, and match each one to a photo.
      2. Show what’s special: Include notable names, landmarks, local culture, exclusive access, and what’s included.
      3. Get detailed: Share up to 10 activities with accompanying photos to show guests everything they’ll see, do, and experience.

        About the host

        Guests want to know the host, their energy, expertise, and point of view before booking. About the host has 4 sections to help you share what makes you a great host.
        Airbnb host listing page on a mobile screen showing the 'About Me' section. The host profile includes a logo of a baker with a baguette, the name 'The French Bastards,' and the title 'Rebellious French bakery,' with a bio explaining their philosophy and iconic pastry-making classes.

        Profile photo

        A clear, centered photo where you are looking at the camera puts a face to your name.

        Name

        Use your first name for personal hosting or your business name if hosting as a brand so guests can recognize you.

        Host title

        Show what makes you uniuqe! Use a professional title related to your experience or use your business tagline.

        Host bio

        Introduce yourself. Share your background, expertise, passions, and accomplishments so guests understand why you (or your business) are the perfect host.
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